Please understand, the customers are placing the reviews, not us.
Now suppose that the email that was sent out results in an unfavorable opinion of the product or service they just purchased. The office manager will then immediately get a text or email telling them about this person’s opinion. A wise firm will directly contact that person and try to do whatever they can to alleviate the situation and solve the problem before it becomes an international incident on Yelp.
This system does not prevent them from posting a negative review on Yelp, but it does give you the chance to know that they are unhappy and can deal with the issue before they decide to blast you with both barrels.
Reputation Marketing is a compelling system, and I’m going to share with you the one problem we have had over the years with this so that you can decide right now with you want this or not. The main issue we have is that the simple act of asking a client to sign into a tablet (or sign out for that matter) for some reason seems too tricky. It is an incredibly small change in procedure that any business should adopt when they realize the unbelievably great benefits that come from such a little thing, but some people can’t make the change, and they call us up a few months later and say it doesn’t work.
It works! I mean it really works, but, if you can’t seem to be able to make that minimal change in the culture of your company, I wouldn’t bother trying this. The fact is that other firms and competitors in your field who do decide that it’s worth the unbelievably small effort it takes to get these reviews will be the ones that survive and make the most money moving forward.
This rather inexpensive system is incredibly powerful, and a smart business owner or executive should do everything they can to implement this in their business.