In the early days of Facebook when you had 100 friends, you could make a post and about 95 of them would see it. Now you’re lucky if three of them see it.
Because Facebook knows there is value in sending messages to people you are connected with and they want to be paid for it so now they require you to boost your posts in order for your original contacts to see it.
If you want to find new customers, then you have to use their ad campaign to broadcast to those who fit your desired demographics. Every one of those people is given a particular value based on their need and is called a lead.
How would you like a way to control that precious two-way communication between you and your customer without Facebook getting in the way?
Without Google getting in the way?
You can send a message to them anytime you want!