Developing, Marketing and Maintaining a 5-Star Reputation
Developing a 5 Star Reputation is more important than marketing your business. If you market online and drive people to your listings and all they see is negative reviews, you have wasted your efforts. Reputation must come first.
Hello, my name is Kelly Smith with The WebSmith Group and I want to welcome you to our online marketing training program.
Every day people look online for your services and products. Just go to Google, type in your business and your city—like “Dentist, Reno, Nevada,” “Chiropractor Sacramento,” “Electrician Chicago,” whatever it is you do type that in plus the city and you’re going to find searches done for that and you’d be surprised how many people are looking for these products or services. This is per month, mind you, everyday. Because this is where everybody goes, they don’t go to the Yellow Pages anymore, they go online and this is what they’re looking for.
Now, let me ask you a question, would you buy a product or service that has bad ratings and reviews? You’ve got to be honest here. Suppose there are two products that are identical. One has 10 good reviews. Another one has three good reviews and 1 bad review, which one are you going to buy? Obviously most people say the one that has 10 good reviews.
So I want to welcome you to Reputation Marketing Training. You see, the most important way you can market your business is by your reputation.
Your reputation is absolutely everything.
The online marketing game has dramatically changed and your competition doesn’t know about it yet so it’s very critical. You are at a very pristine time to get on board with this and get your reputation up there were it needs to be so people can be attracted to you instead of your competitor.
Check out your Online Reputation For FREE Right Here!
All right, let’s check this out. This is game-changer #1. As I mentioned, type in any company name and their city and what’s the first thing you’re going to see? A reputation. The reputation score now shows up all over the place and you’ve got to make sure that your reputation is what you want it to be.
Customer reviews are now a major factor in almost every type of online marketing. They’re in maps and Google+, they’re in pay per click, they’re in website rankings, organic rankings, local directories—you name it they’re in it. They’re all over the place now. This has only happened within the last eight or nine months.
Now I want you realize something, SEO, social media, pay per click, local marketing – none of it works anymore if you have bad reviews online! You’ve got to create a five-star reputation and then market your products or services. You see, what’s happening is all these other marketing techniques is bring people to your website or bring them to the review site, and lo and behold, what do they find? Negative reviews. You are paying to market negative reviews about yourself. We’ve got to get this in the right order.
Reputation first, marketing second!
Reviews send you pre-qualified, pre-sold customers because buyers trust reviews amazingly as much as personal recommendations. 72% of buyers trust reviews as much a personal recommendation. That’s an astonishing figure.
I want you to be careful to look at this slide. Notice that recommendations from people they know, people trust almost completely, 92%. And from people that post any kind of review online, positive or negative, they’ll believe 70% of that.
Now I hope you realize this is not something I created, this is done by the Nielsen Company, an advertising, marketing, brilliant company that monitors what people do online or on TVs and everything like that.
Notice right below that, editorial content like newspaper articles rate at only 58%. Branded websites, 58%. Emails that you get, only 50%. Ads on TV, only 47%. Do you realize what you’re watching here? Consumer opinions are 70%, way above an editorial in a newspaper! You can look at an editorial in the Wall Street Journal, the San Francisco Chronicle, the New York Times, the Reno Gazette Journal, people will believe an online review whether it’s positive or negative number more than an editorial about your company or about anything else written in a newspaper. This is an astonishing figure.
Why reputation is vital to a business.
Consumers look up an average of 6-10 reviews before making a decision. They want to see what your business is like and what people think of you. I just had a friend the other day tell me, “Yeah, that’s exactly what I did, I looked at all these reviews, and I decided not to buy it.” 70% of consumers, as we mentioned, will trust a business with a minimum of 6 to 10 reviews.
Okay, so this is important once you understand what’s happening here.
Without 10, 5-star reviews, your business isn’t trusted.
It’s not enough to not have any bad reviews, it’s important that you must have at least 10, 5-star positive reviews about your business, otherwise you’re not credible, you’re not real, you’re not something that they don’t want to trust.
Position yourself as a market leader in front of thousands of buyers with a five-star reputation. That’s the goal here and that’s the most important part. So how in the world do you create a five-star reputation? Let me give you our Reputation Marketing Strategy.
First of all, do you know your reputation online? Do you know where to go? Here is a link here where you can find out exactly what your reputation looks like right now: Check Your Online Reputation. It’ll scan hundreds of places. Astonishingly, some companies have an amazing amount of bad reviews, hopefully you don’t have this many, but most companies have some. All right?
There are four types of reputations:
- There is a bad reputation, which nobody wants.
- There’s no reputation, which nobody trusts.
- There’s a good reputation, which shows you that things are fair.
- And then there’s a five-star reputation. That’s the goal, developing a five-star reputation.
All right, here is the strategy. Number one, develop that five-star reputation. Number two, market that reputation! Like I mentioned before, that’s where you’ve got to go. Five-star first, market second. Then you’ve got to manage it. You’ve got to make sure that things are coming in. That these reviews are being taken care of, that people are putting up reviews and that you’re responding to the negative ones and the things that happened.
Here is how our system works:
And now here’s one of the most important things of all, we want to create a reputation marketing culture in your business. Your employees need to know that whatever they do is going to affect what people say about them online and we want that to go through the whole company, we have all kinds of trainings that will help you do that.
Now, remember what we told you, if you have negative reviews we want to deal with that right away, but if you don’t have any reviews, we want to deal with that too, because you’re not credible if you don’t have any positive reviews or any reviews at all, so we want to make sure that you have that.
Next thing you can do is CALL US TODAY: 775-722-4949 and let’s get started building a 5-star reputation for your business.
Thank you very much, this is Kelly Smith signing off. Have great day.
reputation marketing, reputation management