Here are 3 things you need to do to prevent this from happening:
The first thing you need to recognize is that your business is being discussed online and it can effect your reputation. (At the bottom of this message are 2 powerful videos that explain this in detail). In the old days, people went to Yellow Pages to look for someone who produces or sells your products and services. Nowadays, they go to Internet and look for references in such places as the Yelp.com, Google+, Merchant Circle.com and hundreds of other places. 80% of people will not go to business that has multiple negative reviews and it takes between 10-12 positive reviews to offset 1 negative one!
On the positive side, 87% of people will go to a business because of a positive review. Each additional Star on Yelp.com will equates to a 5-9% increase in Revenue!
This has become the single most important criteria today in doing business in an online world. Business owners who act like an ostrich and put their head in the sand are ignoring one the most valuable tools they have ever been offered before. They can also get in deep trouble by doing so.
In the old days, people could not comment on the printed book of Yellow Pages about your business and the experience they had with you. The only way they could say anything negative about you was to try and get a letter to the editor in the paper, pay for a Billboard to be put up so everyone could see or tell everyone they knew or met. Now, improperly treated clients will tell the world about how they felt in doing business with you and be able to do it in seconds. Sadly, competitors will also put up phony negative reviews about your business and they are almost impossible to remove.
The second thing that you need to realize is that it’s a brave new world out there and you have to be proactive about the issues. But it must be done in the proper way.
Some businesses have tried to “trick Google” into having friends post reviews about their business. Others have tried to offer bribes or incentives for people to post positive reviews or to “Like” them on Facebook. These short-term solutions can have long-term negative effects. Google, Facebook, Yelp and others somehow know that they had been tricked and will punish you for it. A friend of mine once owned a restaurant and asked a friend of his to possibly ask some of her friends to post some positive reviews about his business. Within 36 hours over 25 reviews were posted online. In less than 24 hours after that, his business was no longer listed online. He could no longer be found and was labeled a spammer by the review site.
The third thing you need to know: surprisingly, many business owners are not aware of what is happening in their own businesses or know how their customers feel about buying from them. Negative reviews can be a powerful wake-up call to owners who are willing to make the best of their business. If they find out that an employee has been mistreating customers in some fashion resulting in these negative reviews, the employee can be dealt with in a proper fashion. Something may be revealed on a review site about the way the secretary answered the phone; the way the shipping clerk improperly packaged the product; the lack of caring shown by the customer service representative; shoddy workmanship produced by the production department, etc.
What you need to realize is that although we don’t usually like or appreciate negative information about our company, you can learn from them and can use this valuable feedback to improve things. Giant corporations pay thousands of dollars (sometimes hundreds of thousands) each year to find out how they can improve their business. With negative reviews the only cost involved is dealing with the remedy.
So how can you deal with this issue? How can you use this powerful tool to benefit your business and reap the positive rewards of having positive reviews? How can you do this in an ethical, moral and non-intimidating fashion that will not cause you to lose your ranking, and still learn valuable feedback about your business?
The answer is proper reputation management.
Reputation management has been discussed several times over the last few years and it’s become somewhat of a buzzword. The problem with most companies who call themselves reputation management experts, is that they are doing things that are unethical and against the terms of service of most search engines and review sites.
We here at The WebSmith Group offer a unique and brand-new solution for those businesses that want to take advantage of the powerful features of positive reviews and to help improve their business at the same time. We offer a service whereby we give you an iPad* with 3 questions that are followed by 5 stars each. All the customer has to do is answer the 3 questions by choosing which of the stars they would rate you.
If they gave you at least 4 or 5 stars on every one of those 3 questions, a window will pop up that then asks them to write a review about your business. Once they select this it will be automatically posted on your Facebook page and a special place on your website. The customer will then be sent an e-mail thanking him/her for the opportunity to be of service to him and asking him if he would post a positive review on a few chosen websites. Obviously, not everyone will do this, but even if you had only 1 out of 10 do it, it is far more than you’re getting now. Since the latest algorithm of Google is highly dependent upon reviews, this can dramatically affect your page rankings for your industry online.
I hope you realize what you just read. Google has changed how they view and rank websites and they take a look at reviews of your business to determine where to place you. This is an extremely powerful feature.
What happens if your customer only gives you a 1, 2 or 3 stars? Here is the beauty of our program. If they select anything less than 4 or 5 stars, the iPad will beep alerting the secretary or person nearby that they were unhappy with some service that you had provided. This will give you an opportunity to ask the question, “What may we do to receive a higher ranking from you?” This also gives you an opportunity to prevent them from running out of your office and blasting to the world something that they did not like.
CAN YOU SEE WHY THIS IS SUCH A POWERFUL PROGRAM? CAN YOU SEE WHY WE ARE SO EXCITED TO SHARE THIS WITH YOU?
Now this brings up another powerful question, “How much is one customer worth to you?” If the customer is worth $100, $1000, or $10,000 per year to you, would it not be worth spending a couple extra minutes to make sure that this unhappy customer was taken care of? Not only do you want this person to be happy, but also you want a positive review about the experience and the opportunity for more new customers to have that same experience. Obviously, the higher value customer you have, the more time you may need to take to make sure that they are satisfied.
We now offer to you a system whereby you can prevent most negative reviews from being posted about you, you can learn about things that you may need to improving your business, you may get far more positive reviews about your business posted online on a much more regular basis, and you can get higher page rankings for your business because of the new algorithms of Google. All of these things can result in more new additional clients, patients or customers.
What would something like this be worth to you? What are you currently paying now for all of these things to be done?
I don’t know exactly what you’re thinking, but I’m pretty sure you have a fairly high number in your head. The good news is that I’m almost certain it will surprise you at the actual cost of such a system. We would like to make you an offer: First of all, watch this video to see exactly how the system works:
If you feel that this is a feature that you can benefit greatly from you can order this online and have a new iPad shipped directly to your office, fully loaded with all the proper information and ready to go right out of the box (with only a few minutes of adding links), in less than 5 days. We will also send you 3 powerful online marketing tools that you can use in your business just for taking the time to consider this.
Here is a testimonial from a Doctor who has been using this system for the past 2 months and wanted to share his wonderful results:
To order this powerful tool, there are 2 payments options: an Annual Contract or a Monthly one. Remember when I asked you what was one customer or client worth to you? Here is the beauty of this system: for only $1497 set up and $397 per month (which is usually far less than most customers, clients or patients are worth) you can have this power program working for you, sending out positive reviews and increasing your website rankings!
And here is the best part: there is a 60-day 100% Money Back Guarantee to make sure it works for you. You just have to make sure you return the iPad in perfect condition. One of my clients, a Dentist got 6 reviews in the first 2 days of using it and that were posted on his website! He is very excited about it and is keeping it forever. We are certain you will feel the same way too and that is why we are making this offer.
You can also save money by purchasing it on an annual basis which will save you approximately $714 so it’s worth doing so if you can recognize the value of this system and take advantage of that.
Proper Reputation Marketing can make your business soar! It can energize your profits and make you glad you got in business in the first place! It can be a powerful marketing tool to bring in new customers and boost your website rankings.
Why Delay? Order Today!
Feel free to call me with any questions:
Kelly Smith, (775) 722-4949
*iPad is on a loan basis only and ownership is retained by Mpact Magic.
**Mulitple Locations (above 10) receive a discount. Additional discounts are available for 25 stores or above 100 stores. Multiple iPads in the same store can also be discounted.